The Agenda Set

The Agenda Set

Category - sales

The Agenda Set
Although surprises happen in our lives, if the truth were known very few of us actually like them. Most people live their life through routine, they repeat the same habitual forms of behaviour, they fear going into the unknown.
This simple technique we share in our article removes the fear from any sales process, relaxes the customer and gives you permission to drive ahead down the road to the sale.
By signposting our intentions in advance we remove fear, get the customers attention and receive permission to sell.
The Agenda Set is a simple set of words delivered ahead of what you really want the customer to listen to –
“Mr Jones, what I am going to do for you now is talk you through all of the products and services we have available for you today, so you can select one that suits your own budget and personal taste, is that okay with you?”
Now you have their full attention and permission and can share their options in full knowing they are listening to your every word.

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